RIVER ISLAND

Whilst freelancing at River Island I was tasked with creating a design concept for the back to school campaign. I started mood boarding 3 routes, once a route was signed off I began creating a design kit with all the assets needed. This consisted of choosing a colour palette, creating a lock up and design elements to be used across all channels.

Using the design kit I created all the elements needed for the campaign, digital and in-store. This also included animation for social as shown above executed in After Effects.

The in-store VM team required multiple different assets for signage. From easels, shelf stands, window decals and a floor decal for the footwear department to allow customers to measure their childs feet.

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