CRABTREE & EVELYN

The brand was introducing a membership programme on their site, I was asked to take on the UX and UI for this huge project. I started out by identifying 3 key user journeys, membership sign up, logged out and logged in (active) members. I created userflow diagrams for these 3 journeys, this allowed me to easily identify all touch points across the site and the many possible outcomes.

I wireframed the entire journey from start to finish for every scenario, from homepage to checkout. It was a huge task, above are just a few of the wireframes of the membership page for perspective and active members. Once these were approved I moved onto creating the high fidelity designs.

This project took months to work through as there were many layers. I worked closely with the ecommerce and dev team to complete the final designs.

Previous

Next